Do you have a website, but have no idea how to use it? Have you ever been aware of SEO? If you haven't, you should look into it! SEO (Search Engine Optimization) is the top factor businesses must consider when designing their websites.
How do you define SEO?
SEO refers to the way you're ranked in Google or how your website is being found online. It is crucial for anyone who has a website regardless of whether you are aware or not. Most people do not budget enough funds in their marketing strategy for their sites, and that hurts them! The way you appear on Google is the way people discover your website. Investing money in your companies website can benefit you over the long term.
How do I begin?
If you own an WordPress website SEO is very easy to put in place for your website! There is a plugin that you can download called Yoast SEO. Yoast is a simple tool that can help businesses rank for keywords! After you have downloaded Yoast then, visit each page that is on the back end of your website and select the appropriate keyword for the page.
Keywords
Keywords can either make or break your page. Using Google Analytics to discover the keywords that will ensure your website's page is ranked well on Google. Make sure you research your keywords, and then choose the right ones. If you use Google Analytics you will find several different numbers. Don't stress! The main thing you need to concentrate on is the competition of your chosen keyword. When you choose a keyword, Google Analytics will tell you how high the competition for the keyword is. Be careful. If you're not a huge corporation and you pick an extremely competitive keyword, you most likely will not be ranked. Enter your keyword, and search for a related keyword that has the "low" competition level.
Another thing to remember is that you should not use your keywords on more than one page. If you decide to use a particular keyword for one page, be sure to find a keyword that is similar however, not exactly. Choosing the same keyword for more than one page can result in your pages fighting for the top position. Your pages will compete with each other in order to rank, causing them to most likely not be ranked even.
If you need to make use of that same phrase, make one page to be a "capstone" content page. This will separate the most important pages from the page that has the same keyword. Only use this method when you really need to.
Search Engine Optimization Crevand SEO Ranking, SEM Rush
Once you've identified your keywords, you need to track how they are doing. My preferred website for tracking this process is SEM Rush.
SEM Rush will allow you to monitor how your websites are performing on Google. Try to do a report before you start looking for keywords so that you can evaluate how it began and what it's doing after all your hard work. The most effective thing to do is to run a report at least once a week. This will help you monitor the performance of your keywords. SEM Rush will also run other reports on your behalf. It can tell you if you have any broken backlinks, or if you need to create alt text for your pictures. These factors will improve your SEO rankings.
Wrap it up
Make sure to run all the reports required and analyze SEO. SEO is a major factor in marketing and can make a huge difference in your website. Investing in SEO can bring many new and returning visitors to your website! Study up and read articles because this will alter your business!